On February 10, Austin-based Kasasa, a financial technology and marketing provider, announced the return of Dave Prost as the organization’s chief sales officer. He brings more than 30 years of sales leadership experience, 14 of which were spent shaping Kasasa’s sales strategy.
Prost first joined Kasasa as national sales director in 2007. His leadership ushered in some of the greatest growth in the company’s history. In 2009, he managed strategic alliances and sales operations, establishing partnerships responsible for more than 30 percent of total sales. From 2012 to 2019, Prost brought on 87 new clients as regional director, setting a company record, and trained 77 members of Kasasa’s sales team.
In 2021, Prost left Kasasa to become the chief sales officer for McQueen Financial Advisors, an asset liability management company. He went on to become a sales leader at Wolters Kluwer in 2023.
“The innovations Kasasa has made since my departure have given me confidence that the table is now set,” Prost says. “Core integration is available. Our NII offering generates significantly greater revenue for institutions. Automated digital journeys shift the cross-sell burden from the frontline to what consumers prefer—self-selection. Clients can choose to private label our products. We’re well positioned to help our partners navigate shifting economic environments.”
Prost will build on the momentum generated by Kasasa’s previous chief growth officer, Alisha Crafton, who concluded her 10-year tenure to start a consulting firm.
Kasasa helps community financial institutions make shifts needed to preserve yields and create real growth in any environment. Since 2003, its branded and private label retail products, marketing and consulting services have helped their clients attract, engage and retain more consumers. Today, their combined network of financial institutions represents the fourth largest branch banking network in the nation.
