Henderson-based VeraBank has hired Jennifer Ware to serve as senior vice president of marketing and communications. In this newly created position, she will be responsible for strategic marketing, as well as internal and external communications for the bank throughout its statewide footprint.
Ware brings more than 15 years of experience in marketing, communications and public relations to the role. Most recently, she served as regional director of marketing and communications for CHRISTUS Health’s Northeast Texas region, where she was responsible for the strategic marketing, advertising, public relations and communications of CHRISTUS Trinity Mother Frances, CHRISTUS Good Shepherd and CHRISTUS St. Michael health systems.
Ware earned a BA degree from Centenary College of Louisiana and a Master of Public Policy degree from The George Washington University in Washington, D.C. She has a passion for learning and leadership development and is a proud alumnus of the 2009 Class of Leadership Longview, 2011 Class of Leadership Texas and 2018–19 Association of Chamber of Commerce Executives/Robert Wood Johnson Foundation Healthy Communities Fellowship. She is also the recipient of the 2021 East Texas View “40 Under 40 in Marketing and Advertising” Award and 2012 Longview Chamber of Commerce Emerging Leader Award.
Ware currently serves on the board of directors for the Longview Museum of Fine Arts and the Spring Hill ISD Education Foundation. She is co-founder of the Longview Foundation and Longview Dog Park. Ware is also a member of the CHRISTUS Circle, Junior League of Longview sustainer and volunteer with Arts!Longview.
“We are excited about the strong experience and depth of professional expertise Jennifer brings to VeraBank,” says Brad Tidwell, president and CEO. “Those qualities combined with her clear commitment to serving the community make her an excellent addition to our team.”
Established in 1930, VeraBank is a privately owned community bank that serves 16 counties in East, Central and Southeast Texas with a network of 38 branches.
