On March 25, Durant, Oklahoma-based First United Bank announced that Tadd Tobkin, chief technology officer, has been appointed to the Salesforce Financial Services Cloud Product Strategic Advisory Board, a small, exclusive group composed of financial industry leaders from across the country. As an advisory board member, he will help shape the future roadmap and investment priorities for Salesforce’s Financial Services Cloud platform.
“Being asked to join this select group is both an honor and a reflection of the progress we’ve made in elevating First United’s presence within our technology partner ecosystem,” says Greg Massey, CEO. “It aligns directly with our broader strategy to strengthen relationships with key partners like Salesforce, Jack Henry, nCino and other technology platforms.”
The advisory board’s charter is to provide guidance to Salesforce’s Financial Services Cloud product team on future innovations and strategic priorities. Members will collaborate with Salesforce leaders and industry peers to address evolving market needs and help ensure product development stays aligned with institutional priorities.
Established in 1900, First United Bank has more than 95 bank, mortgage and insurance locations across Oklahoma and Texas.
