Longview-based Regions Bank Texas, a subsidiary of Birmingham, Alabama-based Regions Financial Corp., has announced that Bill Newburn, wealth management advisor, will also serve as the company’s market executive for Tyler and Longview. He joined the bank’s wealth management division in 2004. As market executive, Newburn’s role will expand to include bringing together colleagues from the bank’s wealth management team, as well as Region Bank’s consumer banking, mortgage and commercial banking divisions, to coordinate the delivery of products and services to the Tyler/Longview area. Newburn is a certified financial planner, certified trust and fiduciary advisor and a certified wealth strategist.

Newburn also will work with colleagues and community members to identify opportunities for the bank to make a strategic difference through volunteer service, nonprofit support, delivering financial education and additional community engagement opportunities.

“Regions Bank is committed to creating an exceptional personalized banking experience rooted in trust,” says John Turner, president and CEO of Regions Financial Corp. “Bill Newburn has built deep, lasting relationships with Regions clients for nearly 20 years. His leadership and selfless service will ensure we continue to reach and serve more clients and community partners throughout Tyler, Longview and surrounding communities in East Texas.”

Established in 1928, Regions Bank operates nearly 1,300 banking offices throughout the South and Midwest, including 90 branches in Texas.