Main Street Inc., a leading provider of data-driven print services to community financial institutions across the nation, announced on August 4 that it has acquired Onovative, an automated marketing technology software provider based in Louisville, Kentucky. The purchase of Onovative further enhances Main Street’s marketing services solutions. Onovative’s automated marketing platform enables banks and credit unions the ability to segment account holders, communicate effectively based on their current and likely next product, and consolidate multiple marketing functions in one user-friendly platform. By strategically combining marketing automation and a customer relationship management system with a communications platform, Onovative gives financial institutions a smarter, more affordable way to connect with account holders in the markets they serve.
“Main Street’s previous investments in digital marketing and print will be significantly amplified with the addition of Onovative’s automated marketing platform,” says Ted Walton, president of Main Street Inc. “Our ability to engage consumers at every point along the consumer cycle will be a powerful tool for financial institutions and any business looking to grow relationships and revenue with their customers.”
Onovative will continue to operate in Louisville under its current brand as a subsidiary of Main Street Inc. The company’s founders and management team contributed significant equity to the new subsidiary and will continue to focus on growing Onovative and improving its product offerings. Onovative plans to hire more developers in the Louisville community immediately as a result of Main Street’s investment.
Established in 1998, family-owned Main Street Inc. has partnered with more than 2,100 community-oriented financial institutions to enhance account holder relationships with checking programs.
