Forbes’ 2024 ranking of the Best-In-State Banks and Credit Unions was released at the end of June. The list provides a comprehensive look at the elite of America’s smaller financial institutions in 2024. Forbes collaborated with market research firm Statista to conduct in-depth interviews of more than 26,000 U.S. citizens from all 50 states about the financial institutions where they maintain accounts. Survey participants were asked to rate the organization on such criteria as: customer service, the quality of financial advice offered by representatives, fee structures, ease of navigating digital services and accessing help at branch locations, and the degree of trust the financial institutions inspired. Survey responses from the past three years were taken into consideration, with recent data and responses from current customers weighted more heavily than the older data and responses from former customers and friends and family.
All told, 185 banks were ranked in one or more states.
Here are the Texas-based banks included on the list, along with banks that do business in Texas:
| State Ranking | Bank | Headquarters | CEO |
| 1 | USAA | San Antonio | Wayne Peacock |
| 2 | City Bank | Lubbock | Curtis Griffith |
| 3 | Austin Bank | Jacksonville | Russ Gideon |
| 4 | IBC Bank | Laredo | Dennis E. Nixon |
| 5 | Cullen/Frost Bankers | San Antonio | Phillip D. Green |
| 6 | Bank of Texas | Dallas | Stacy C. Kymes |
| 7 | Alliance Bank | Sulphur Springs | James M. Law |
| 8 | Amegy Bank | Houston | Steve Stephens |
