For the 16th consecutive year, San Antonio-based Frost Bank has received the highest ranking for retail banking customer satisfaction in Texas, according to the J.D. Power 2025 U.S. Retail Banking Satisfaction Study. It evaluates retail banking customer satisfaction with national and regional banks across the U.S.
With an overall satisfaction index score of 745—68 points higher than the Texas region average—Frost Bank ranked highest in customer satisfaction among retail banks in Texas. In addition to the top overall ranking, it ranked No. 1 in six out of the seven dimensions in the study: trust, people, account offerings, allowing customers to bank how and when they want, saving time and money, and digital channels.
“These results show that even as we have grown over the past few years, we remain committed to creating the best possible relationships with customers based on top-quality service, high ethical standards and safe, sound assets,” says Phil Green, chair and CEO. “It couldn’t be possible without the great team of Frost bankers who prove every day that we make people’s lives better.”
For the past 16 years, J.D. Power has considered Texas a separate region among the areas it surveys nationwide, and Frost Bank has topped the Texas list in all 16 years. The customer satisfaction study is the longest-running survey of the retail banking industry, with 110,000 customers covering various aspects of their banking experience.
Established in 1868, Frost Bank serves the Austin, Corpus Christi, Dallas, Fort Worth, Houston, Permian Basin, Rio Grande Valley and San Antonio regions.
