Abilene-based First Financial Bank NA has opened a new location in Frankin—its 80th Texas branch. The Franklin branch extends the bank’s reach in the Bryan/College Station region to six locations. Located at 100 W. Decherd, Suite C, the new walk-in facility is an expansion in services from the previous loan production office that opened earlier this year in the same location. The branch will be led by local bankers Justin Kleiber and Justen Salcido, along with other bankers from the Franklin community.

“This expansion not only signifies our commitment to serving the financial needs of the community, but also amplifies and strengthens our presence in the Brazos Valley,” says Scott Dueser, president and CEO of First Financial Bankshares Inc.

First Financial Bank expanded its footprint into the Brazos Valley in January 2020, making up the bank’s Bryan/College Station region, one of 12 in the state. In June 2023, the bank was named “Best Bank” and “Best Place to Work” in the Bryan/College Station Eagle Readers’ Choice Awards.