Houston-based Cadence Bank recently introduced its new logo, which celebrates the combination of legacy BancorpSouth Bank and legacy Cadence Bank NA. The two companies completed their merger in October 2021, becoming the new Cadence Bank. The new logo is the first of several elements to be announced as part of the company’s long-term brand strategy and identity. As part of its logo reveal, Cadence Bank team members rang the Opening Bell on the New York Stock Exchange on January 25.
“Our new logo will build upon our respective legacies and carry us forward on our growth path,” says Dan Rollins, chairman and CEO. “We’re confident this new logo, as well as the other elements of our brand identity, celebrates our pasts, conveys who we are today and moves us into the future as a combined company.”
The logo’s design visually combines the Cadence name with a modernized interpretation of a tree, which is a nod to legacy BancorpSouth’s tupelo gum tree logo from the bank’s origin in Tupelo, Mississippi. The two sets of identical shapes, representing branches and leaves, demonstrate how the two legacy organizations have aligned and will work together in harmony with each other and our customers, finding the perfect balance of solutions for the customers and communities we serve. The upward motion of the design reflects the positive outcomes the company strives to provide to all of its stakeholders.
The company’s two primary brand colors, a rich teal and a bright green, reflect the combined color of the two legacy brands (BancorpSouth’s green and Cadence’s blue) creating a differentiated and modern expression in the market. Visit Cadence’s brand microsite for additional information about the new logo.
“Our company’s new visual identity illustrates the union of our two strong brands,” notes Paul Murphy, executive vice chairman. “The more we work together, the more we see our teammates’ shared focus on our customers and communities.”
Legacy BancorpSouth Bank and legacy Cadence Bank will continue to operate under their respective brands until system integration, which is expected to occur in October 2022.
Established in 1887, Cadence Bank reports approximately $50 billion in assets and more than 400 branch locations across the South, Midwest and Texas.
