Dallas-based Affiliated Bank NA has changed its name to Susser Bank to better reflect its ambitious growth strategy. Since 2018, the bank has operated under the ownership and direction of Susser Banc Holdings Corp., led by fifth-generation Texas entrepreneur Sam L. Susser. While the name change legally went into effect December 31, 2020, Susser Bank recently introduced a new logo, website, social media updates and core marketing materials.
“Texans deserve a long-term, collaborative partner that has their best interests at heart,” says Susser, who serves as the bank’s chairman. “Our personalized, transparent approach is dedicated to serving entrepreneurs, professionals and privately held companies. Our single-minded purpose is to create outstanding financial solutions that benefit our clients, team members and the communities where we operate.”
“Our name change is more than just cosmetic,” says Jeff Schmid, president and chief executive officer. “The Susser Bank name reflects the bank’s values, entrepreneurial spirit and reinvigorated focus on the customer experience.”
“Susser Bank is built to last, not to sell,” Susser adds. “This gives our clients and team members peace of mind as the pace of consolidation in banking continues to accelerate. Our reputation is everything. Our clients tell us our No. 1 strength is the extraordinary customer experience our team delivers. We are leveraging that strength to build relationships in the communities we serve. Texans can count on Susser Bank for decades to come.”
Affiliated Bank NA was established in 1959. Now, as Susser Bank, it serves Dallas, Arlington, Bedford, Fort Worth, Garland, San Antonio and Round Rock.