Birmingham, Alabama-based Main Street Inc., a printing, marketing and data management firm focused on community banks, recently announced a rebranding initiative reflecting its evolution. Building on its 25-year legacy, the company is unveiling a new logo, an updated website and expanded products and services in 2025.
Founded in 1998, Main Street Inc. has partnered with more than 2,100 financial institutions to provide printed materials such as business and personal checks, high-security and custom checks and other projects and banking supplies. In 2017, the company expanded its offerings to include turnkey, data-driven marketing solutions. In 2020, Main Street acquired Onovative, a marketing software platform to support data management, consumer lifecycle management and consumer acquisition and retention strategies.
The new Main Street branding represents a commitment to growing community banks by extending their product line and introducing a next-generation communication platform. The new branding honors the former vintage gas streetlamp design originally designed to capture Main Street’s commitment to providing the traditional values of service—putting customer needs first, providing transparency in the business relationship and the integrity of a handshake.
The logo mark features four segments representing the four pillars of the company—print solutions, digital solutions, data management and professional services—with lines indicating an intersection of these components, and celebrates the company’s namesake of “Main Street America.”
“This rebranding initiative is an exciting opening of the latest chapter for Main Street Inc.’s evolution,” says Ted Walton, president. “We are redefining how we support our clients by expanding our capabilities and aligning our company vision with the demands of a rapidly evolving market.”
The new Main Street logo will feature prominently on a relaunched website coming this spring. The Birmingham-based company, located in the city’s trendy Uptown district, will also update exterior signage to reflect its new identity.
