New Mexico First Financial Promotes Snow to Western Heritage Bank Chairman of the Board

On July 26, Jim Volk, chairman of Las Cruces-based New Mexico First Financial Inc., parent company of Western Heritage Bank, announced that Robert A. “Bob” Snow has been promoted to chairman of Western Heritage Bank’s board of directors. Snow has served as the board’s vice chair since January 2018.

Snow started his career with Broadway National Bank in San Antonio. He moved to El Paso in 1985 to work for Chase Bank (formerly Texas Commerce Bank), where he managed the retail and international divisions. He was responsible for all cross-border maquiladora business for Chase Bank in Arizona and Texas. Snow served as president of Chase Bank in El Paso from 1995 to 2017.

Snow serves or has served as a member or board chair of the following organizations: El Paso Child Crisis Center, Hospice of El Paso, Project Arriba, Acción El Paso, Greater El Paso Chamber of Commerce Foundation, University of Texas–El Paso development board,
El Paso Community College Foundation, YMCA, United Way of El Paso County, International Folk Art Alliance and the president’s council for the Texas Tech University Medical School El Paso.

“When Bob joined our leadership team last year, our business was positioned to provide an even greater commitment to serving the Borderplex region,” Volk says. “The decades of experience he has and his dedication to our community continue to be essential to our growing business.”

Established in 2000, Western Heritage Bank operates locations in Las Cruces and Deming, as well in El Paso, Texas.

Published in Bankers Digest August 12, 2019