Southwest: Karrels Joins Heartland Financial USA as Head of Consumer Banking

Kevin Karrels has been hired as executive vice president/head of consumer banking at Dubuque, Iowa-based Heartland Financial USA Inc., which operates banking locations in several Southwest U.S. states. Karrels started his banking career 21 years ago as a head teller and most recently served as senior vice president/digital channel executive of consumer banking at Memphis, Tennessee-based First Tennessee Bank. In that role, he was responsible for delivering a successful omni-channel banking experience. Karrels earned his bachelor’s degree in marketing from Auburn University.

“[Karrels] will fill a key role in our organization by ensuring our consumer customers experience exceptional service and banking solutions, both in-branch and online,” says Lynn H. “Tut” Fuller, executive vice president. “The tides are changing related to technology, and Kevin is the right person to propel Heartland Financial on that evolving journey.”

Heartland Financial USA Inc. is a diversified financial services company with assets of approximately $11.3 billion. It currently has 118 banking locations serving 86 communities in Iowa, Illinois, Wisconsin, New Mexico, Arizona, Montana, Colorado, Minnesota, Kansas, Missouri, Texas and California.

Published in Bankers Digest April 8, 2019