Rate Card Number 38, effective January 1, 2009

Issues and Closing Dates

Published on Mondays. Closing date for space reservation is 14 days prior to publication. Closing date for camera-ready material (print-ready .pdf preferred) is 12 days prior to publication.

Cancellations

Cancellation date is 14 days prior to publication. Cancellations of and changes in insertion orders will not be accepted after the closing date.

Rate Policy

All contract advertisers are rate protected for twelve months. Individual insertions not under contract are billable at prevailing rates. Advertising will be billed according to frequency specified in contract. If fewer insertions are used, advertiser will be short-rated. If lower rate earned due to greater number of insertions, advertiser will be rebated

Production Charges

Assistance with advertising production is available upon request. Any additional typesetting and artwork charges, e.g. ad layout, and other services, will be billed to the advertiser and are not commissionable.

Black and White Rates
(Space Rate, Per insertion)

Mechanical Requirements
(measurements given in inches – width by depth

*Note: 1/4 page ad (2-1/4" x 7-1/2") may run horizontally or vertically.

Mechanical Requirements

Printing process: sheet fed, offset, 70 lb. paper
Trim size: 8-1/2" x 11"
Bleed size: 8-3/4" x 11-1/4"
No. of columns: 3
Width of column: 2-1/4"
Depth of column: 10"
Binding method: saddle-stitched
Line screen: 110 to 150

Colors: Publisher's standard is PMS 3155. Publisher will not accept responsibility for color match without specified PMS number.

Preferred Materials: Artwork and photographs should be sent in a high resolution portable document format (PDF) file, complete with fonts. File formats should be Adobe Pagemaker 6.5 or 7.0, Adobe Illustrator 8.0, Adobe Photoshop 6.0 (save as EPS or TIFF), or Adobe InDesign.

Inserts & Direct Mail: Consult with publisher for information.

Color

2nd color (standard): earned black and white rate plus $50.00
Spot color: earned black and white rate plus $300.00
4-color process: earned black and white rate plus $450.00

Special Position

Subject to availability, earned rate plus 15%

Inserts

Consult with publisher for information.

Bleed

$75 charge for all bleed ads (non-commissionable)

Classified Advertising

Want ads, per insertion: $35.00 for first 25 words, $10.00 for each additional 10 words.

Display ads (of less than 1/6 page or odd sizes) : $35.00 for each column inch, per insertion.

Use of confidential box numbers: additional $5.00 box fee per insertion

Advertising Agency Commission not allowed on classified advertising.

Bankers Digest Online Advertising

Contact publisher for current sizes and price structure.

Subscriptions

$36.00 annually; mailed periodical class, weekly from Dallas, Texas

Terms

2% cash discount, net 30 days from invoice date.

Agency Commission

15% of gross billing allowed to recognized advertising agencies on space, provided payment made within 30 days of invoice.

Personnel

Bonnie Jamison Blackman, Publisher & Editor
R. Gilbert (Gib) Blackman, Jr., Managing Editor

Liability

Advertiser and advertising agency assume full liability for all content of advertisements printed and also assume responsibility for any claims arising therefrom made against the publisher. The publisher reserves the right to reject any advertising which he feels is not in keeping with the publication's standards.

Materials will be returned to advertiser upon request. Unless otherwise specified, materials will be destroyed one year from date of last insertion.

Mailing Instructions

Please send all advertising correspondence and materials to:

Bankers Digest
9550 Forest Lane #125
Dallas, Texas 75243-3806

Telephone: 214-221-4544
Fax: 214-221-4546
E-mail: bankersdigest@bankersdigest.com
Online: www.bankersdigest.com