Issues and Closing Dates
Published on Mondays. Closing date for space reservation is 14 days prior to publication. Closing date for camera-ready material is 12 days prior to publication.
Cancellations
Cancellation date is 12 days prior to publication. Cancellations of and changes in insertion orders will not be accepted after the closing date.
Rate Policy
All contract advertisers are rate protected for twelve months. Individual insertions not under contract are billable at prevailing rates. Advertising will be billed according to frequency specified in contract. If fewer insertions are used, advertiser will be short-rated. If lower rate earned due to greater number of insertions, advertiser will be rebated
Production Charges
Assistance with advertising production is available upon request. Any additional typesetting and artwork charges, e.g. ad layout, film and/or color separatoions from electronic format, and other services, will be billed to the advertiser and are not commissionable.
Black and White Rates
(Space Rate, Per insertion)
|
1x
|
3x
|
6x
|
12x
|
18x
|
26x
|
52x
|
| Full page |
$560
|
$530
|
$500
|
$475
|
$450
|
$435
|
$410
|
| 2/3 page |
455
|
415
|
375
|
360
|
340
|
330
|
320
|
| 1/2 page |
370
|
335
|
300
|
290
|
275
|
265
|
250
|
| 1/3 page |
290
|
265
|
250
|
220
|
205
|
195
|
175
|
| 1/4 page |
235
|
210
|
185
|
175
|
165
|
145
|
125
|
| 1/6 page |
185
|
170
|
135
|
130
|
120
|
110
|
105
|
Mechanical Requirements
(measurements given in inches – width by depth
*Note: 1/4 page ad (2-1/4" x 7-1/2") may run horizontally or vertically.
Mechanical Requirements
Printing process: sheet fed, offset, 70 lb. paper
Trim size: 8-1/2" x 11"
Bleed size: 8-3/4" x 11-1/4"
No. of columns: 3
Width of column: 2-1/4"
Depth of column: 10"
Binding method: saddle-stitched
Line screen: 110 to 150
Colors: Publisher's standard is PMS 3155. Publisher will not accept responsibility for color match without specified PMS number or for 4-color process without progressive proofs or Chromolin.
Preferred Materials: Artwork and photographs should be sent in a high resolution portable document format (PDF) file, complete with fonts. File formats should be Adobe Pagemaker 6.5 or 7.0, Adobe Illustrator 8.0, Adobe Photoshop 6.0 (save as EPS or TIFF), Adobe InDesign, or Quark XPress 4.0.
Color
2nd color (standard): earned black and white rate plus $50.00
Spot color: earned black and white rate plus $300.00
4-color process: earned black and white rate plus $600.00
Special Position
Subject to availability, earned rate plus 15%
Inserts
Consult with publisher for information.
Bleed
$75 charge for all bleed ads (non-commissionable)
Classified Advertising
Want ads, per insertion: $35.00 for first 25 words, $10.00 for each additional 10 words.
Want ad with BANKERS DIGEST box numbers, per insertion: standard charge plus $5.00 box fee per insertion
Non-display want ads will be placed on BANKERS DIGEST website (www.bankersdigest.com) for no additional fee and will be run for duration of the advertising agreement.
Display ads of less than 1/6 page or odd sizes will be accepted at publisher's discretion and are priced $35.00 for each column inch, per insertion.
Advertising Agency Commission not allowed on classified advertising.
Bankers Digest Online Advertising
Contact publisher for current sizes and price structure.
Subscriptions
$36.00 annually; mailed periodical class, weekly from Dallas, Texas
Terms
2% cash discount, net 30 days from invoice date.
Agency Commission
15% of gross billing allowed to recognized advertising agencies on space, provided payment made within 30 days of invoice.
Personnel
Bonnie Jamison Blackman, Publisher & Editor
R. Gilbert (Gib) Blackman, Jr., Managing Editor
Liability
Advertiser and advertising agency assume full liability for all content of advertisements printed and also assume responsibility for any claims arising therefrom made against the publisher. The publisher reserves the right to reject any advertising which he feels is not in keeping with the publication's standards.
Materials will be returned to advertiser upon request. Unless otherwise specified, materials will be destroyed one year from date of last insertion.
Mailing Instructions
Please send all advertising correspondence and materials to:
Bankers Digest
9550 Forest Lane #125
Dallas, Texas 75243-3806
Telephone: 214-221-4544
Fax: 214-221-4546
E-mail: bankersdigest@bankersdigest.com
Online: www.bankersdigest.com
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